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12 Personality Types In Social Media

12 Personality Types In Social Media Revealed [INFOGRAPHIC]

Posted on April 20, 2013September 11, 2025 by Clive Roach

The 12 new types of social media personalities. The various users, as shown below, are based on the results of a month-long experiment by first direct in the UK, where social media addicts were forced to change their online habits.

Rebecca Dye, social media manager at first direct, said: “A lot of people admit to behaving very differently in social media to how they behave in the ‘real world’, and it’s important we’re aware of that when we’re dealing with customers through a variety of channels.”

12 Personality Types In Social Media Revealed

 Ultra
 Deniers
 Dippers
 Virgins
 Lurkers
 Peacocks
 Ranters
 Ghosts
 Changelings
 Quizzers
 Informers
 Approval-seekers  

Here is an infographic detailing the personality types..

12 Personality Types In Social Media Revealed [INFOGRAPHIC]

Which personality type seems like a close match for you, or which combination if one does not completely match?

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Clive Roach
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Clive Roach
Social media marketing expert with +15 years’ experience. Creates and deploys strategy, social listening, tactical planning, analytics, campaign calendar management, all while achieving revenue opportunities and cost savings.
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