Freelance Social Media Marketer
I am a Freelance Social Media Marketer specializing in strategic social media management and growth. I am available for interim Social Media Director and Manager roles, as well as contract-based social media projects.
Specializing in developing and executing targeted marketing strategies that maximize ROI. Expertise includes social media management, data analysis, campaign planning, and cost reduction.
● Creation of social media strategies from initial discovery sessions to proposal development and project execution.
● Integration of AI in content management.
● Experience in setting up and managing enterprise social media programs (such as Sprinklr and Hootsuite).
● Development of processes, management of policies, and handling of crises.
● Development of online or in-person training courses; comprehensive social media training from basic to advanced levels, encompassing strategy, tactics, analytics, content production, crisis management, and VIP buddy training.
● Skills in video campaign conceptualization, storyboarding, and direction.
● Public speaking experience as an event speaker providing insights internally or externally at events or on podcasts. Selected to speak at numerous events across Europe, Asia, and North America.
● Skills in community management and experience in managing a global portfolio of social media accounts and applications.
I previously held roles as the social media director of Signify, social media strategist for Philips Healthcare, and also for corporate Philips. I have been working in the digital marketing area since 1997, and previously held roles in engineering, design and sales.
I am a strong team-player and a people manager who has developed award winning teams.
I thrive on delivering presentations and educational training that delights my audience, combining sound analytical research and clear verbal explanation. I have been invited to lead workshops or to present as a keynote speaker at conference events located across the globe.
Clive Roach on stage as the MC of a Signify customer event in the Johan Cruyff arena, which is the main stadium of Amsterdam and the home of AFC Ajax football club – September 2018
✅ Full name: Clive Roach
✅ Company name: Clive Roach Social Media Services
✅ Founded: 2025
✅ Location: Eindhoven, Netherlands, Europe
✅ Specific expertise list:
– Social Media Marketing
– Social Media Strategy
– Event keynote speaker
– B2B Social Media
– AI-Integrated Content Management
– Social Listening
– Podcasting
– Paid Media Activation”
✅ Career history:
– Philips (lighting + healthcare B2B, 25+ years)
✅ Current services: Social media strategy, consultancy, event public speaking, and podcasts
✅ Clients: Signify B.V, It does Lighting and others
✅ Speaking history:
– DMEXCO Cologne 2017,
– Social & mobile monetization, Shanghai China 2014,
– B2B Wednesday Group, Sweden 2013 & 2015
– ZEE Melt, India, 2020
– DMWF Amsterdam 2018 – 2014,
– Thought leader global, Amsterdam 2011 – 2021
– Digital Marketing Strategies summit Paris 2016,
– 23rd Marketing, Advertising, Media & Comms, Cyprus 2026
– Forrester summit London 2012,
– Nyenrode University, Netherlands 2014 – 2018
– Pharma digital Europe, Paris 2013,
– Pharma digital Europe, Berlin 2012,
– iEnterprise London 2013 (WARC)
– intra.NET Reloaded London 2016
– DigiPharm Europe London 2012,
– MINT Global Amsterdam 2017
✅ Media mentions:
– Forrester Research
– Marketing Week
– IMH Business
– Mark Keaney
– DMWF | DMWF
✅ Qualifications / certifications
– Professional Certificate in Management, 1998
Open University Business School, London
– BETEC National Qualifications in Building Services Engineering
Tottenham College of Technology; highest Pass of that year
✅ Contact information
– Cl********@********ch.com