Most of the time spent on a blog post actually happens after you have posted it!
Here is my recommended list followed by an infographic version that illustrates that point very well.
12 things to do after you have written a blog post
Tighten on-page SEO
Make sure the title tag is click-worthy (≤60 chars), meta description earns the click (≤155 chars), H1 matches search intent, and your first 100 words state the problem + promise. Add descriptive alt text, concise URL slug, and 2–4 relevant internal links.
Add rich visuals + social cards
Include a compelling feature image and create Open Graph/ X (Twitter Card) images so shares look great (e.g., 1200×630 and 1080×1080). Use a bold headline, brand mark, and high contrast. Compress images for speed.
Strengthen internal linking (both ways)
Link to older posts from the new one and update at least 3 older high-traffic posts to link back. Add a “Related reading” block at the end to keep visitors moving. Blog platforms sometimes have this as a widget.
Publish a TL;DR and key takeaways (TL;DR stands for “too long; didn’t read” by the way )
Create a 3–5 bullet summary near the top. This is because readers often skim-read so putting this short list near the top helps visitors to read more.
Repurpose into multi-format snippets
Turn the post into a LinkedIn post, X post, Instagram carousel, 60-sec video/Short/Reel, and a slide or infographic. Keep one core visual identity but tweak hooks per platform. That is what I did with this post!
Craft distribution captions (with UTM tags)
Write 3–5 caption variations with different hooks (problem, data point, etc). Always use UTM parameters to attribute channels and campaigns. Pin a top comment with a key quote or link.
Activate email + notifications
Send a short newsletter featuring the TL;DR (see above), a single CTA, and a “For [role]” angle. If you have an RSS-to-email or app notification, include the post while the topic is fresh.
Submit and structure for search
Request indexing in Google Search Console, ensure the sitemap includes the post, and add FAQ or “How To” schema where relevant. Optimize for a primary keyword + 2–3 semantically related terms. I use the Yoast plugin to do most of my work on this.
Seed communities and amplify advocates
Share a value-first summary (not just a link) in relevant groups/communities. Be careful with group rules. Tag any experts cited. Provide your team with an employee advocacy version if you have that in your company.
Work towards smart backlinks
Pitch the post’s unique angle to newsletters, curators, and podcasters. Offer a short quote or stat they can cite. Republish on Medium (use the import tool for canonical) and post an excerpt on LinkedIn with “Originally published at [link].” I use the “Missinglettr app” to do most of my heavy lifting on this one.
Measure, learn, iterate
Track clicks, read time, scroll depth, CTR from social/email, and assisted conversions. Review at 24h/7d/30d. Keep a “wins & lessons” list: which hooks worked, which visuals performed, and what to test next.
Refresh and maintain
Revisit in 4–8 weeks: update data, add an FAQ from reader questions, embed new examples, and improve the intro. Surface it again with “Updated for [Month Year]” and re-share to channels that didn’t see it.
That’s an easy to remember list (NOT) – so here is a one pager infographic:
- Nothing beats a Jet2 holiday: How a Jingle Became a Viral Social Trend - August 3, 2025
- The Future of AI Avatars in Marketing - June 23, 2025
- Avatars Are More Than a Trend - April 20, 2025