social media blog

Clive Roach Social Media

Strategy, Tactics, Deployment.. Success!

Menu
  • Blog
  • Podcast
  • Services
  • Contact Form
  • About
  • Privacy Policy
Menu
2024 Social Media Innovations: A Deep Dive into the Trends That Shaped the Year

2024 Social Media Innovations: A Deep Dive into the Trends That Shaped the Year

Posted on January 7, 2025January 7, 2025 by Clive Roach

2024 Social Media Innovations: A Deep Dive into the Trends That Shaped the Year. It was a year of significant advancements in social media marketing. The landscape of social media marketing continues to evolve with new functionalities and applications introduced each month.

This post is available as a podcast, which has extra details on each innovation:

2024 Social Media Innovations: Meta link history, YouTube podcasts, NoPlace

List of social media innovations launched in 2024

Here’s a summary of social media innovations launched from January to December 2024. I have picked only one from each month but in reality there were many.

Here we go!

  • January:
    Instagram enhanced user engagement by introducing “Add Yours” templates for Stories. Allowing users to create personalized prompts and quizzes that can be reused across the platform.
  • February:
    TikTok unveiled an updated Cut-out green screen feature for easily customizing video backdrops. The enhancement makes the process more seamless without specialized equipment or preparation.
  • March:
    Threads, Meta’s text-based social platform, rolled out post drafts. Allowing users to save multiple drafts of your Threads posts before sharing them with your followers. Currently, you can save up to 100 of your best ideas for as long as you want
  • April:
    A new app called Airchat was launched. Focusing on voice-first public messaging, enabling users to send audio messages in a more interactive way than traditional text. (more details described in the podcast)
  • May:
    Facebook introduced a Link History feature, enabling users to easily access links they have interacted with in the past. Streamlining content discovery within the platform.
  • June:
    YouTube announced a significant update with thumbnail A/B testing capabilities for creators. Allowing them to optimize their video thumbnails based on viewer engagement data.
    (more details described in the podcast)
  • July:
    Meta’s new social media platform, Noplace, is aimed at Gen Z. Launched with features that combine elements of Twitter and Myspace, offering customizable profiles and interest-based friend connections.
  • August:
    Instagram began testing a feature that allows users to create temporary profile notes. These can last for three days, enhancing personal expression on user profiles.
  • September:
    TikTok introduced an improved accessibility feature. Designed to make the platform more inclusive for users with disabilities, ensuring that everyone can engage with content effectively. (more details described in the podcast)
  • October:
    X (formerly Twitter) added a premium ad targeting option. Creator targeting. Allowing marketers to specifically target X Premium subscribers, thereby refining advertising strategies on the platform.
  • November:
    In November 2024, Snapchat introduced new location sharing capabilities. Key features:
    • – Parents can initiate location-sharing requests.
    • – Bidirectional location sharing (parents can also share their location with teens).
    • – Enhanced visibility settings.
    • – Geofenced notifications.
  • December:
    YouTube expanded its functionality by rolling out podcast support. Allowing creators to upload and distribute podcast episodes directly through their channels, tapping into the growing podcasting trend. Maybe the “Just Add Social podcast” could use this in the future. (more details described in the podcast)

Watch this video of the 2024 social media innovations:

2024 was packed with exciting new social media innovations being launched. They reflect the ongoing innovation within social media platforms as they adapt to user needs and market trends.

2024 was packed with exciting new social media features being launched.

Over to you now

Have you tried out any of these new innovations in 2024? If not, feature some of them in your new year resolutions for 2025.

What are you most looking forward to in 2025 and beyond?

2024 Social Media Innovations: A Deep Dive into the Trends That Shaped the Year

  • Author
  • Recent Posts
Clive Roach
Follow Me
Clive Roach
Social media marketing expert with +15 years’ experience. Creates and deploys strategy, social listening, tactical planning, analytics, campaign calendar management, all while achieving revenue opportunities and cost savings.
Clive Roach
Follow Me
Latest posts by Clive Roach (see all)
  • Avatars Are More Than a Trend - April 20, 2025
  • AI is Revolutionizing Social Media Marketing – 5 Time-Saving Benefits - February 16, 2025
  • 2024 Social Media Innovations: A Deep Dive into the Trends That Shaped the Year - January 7, 2025

Stay updated on trends
Social media platforms are constantly evolving

Gain New Insights: Discover innovative tactics

Improve Your Skills: Tips and resources to help you enhance your social media marketing knowledge.

Find Inspiration: Discover creative ideas for content

Improve Your ROI: Learn how to measure your social media performance

We don’t spam! Read our privacy policy for more info.

Check your inbox or spam folder to confirm your subscription.

Sign up for the latest updates

Stay Updated on Trends: Social media platforms are constantly evolving.

Stay informed about the latest trends and best practices.

Improve Your ROI: Learn how to measure your social media performance

We don’t spam! Read our privacy policy for more info.

Build Your Brand: Use social media to build brand awareness with valuable guidance

Check your inbox or spam folder to confirm your subscription.

Share this:

  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to share on Pinterest (Opens in new window) Pinterest
  • Click to share on Pocket (Opens in new window) Pocket
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to email a link to a friend (Opens in new window) Email
  • More
  • Click to share on Tumblr (Opens in new window) Tumblr
  • Click to print (Opens in new window) Print
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to share on Telegram (Opens in new window) Telegram

Related Posts From The Clive Roach Blog:

Continue Reading

Next Post:
What Do Social Media Managers Do All Day?
Previous Post:
AI is Revolutionizing Social Media Marketing – 5 Time-Saving Benefits
Follow  LinkedIn page - Clive Roach
Follow LinkedIn page - Clive Roach

Stay Updated on Trends

Gain New Insights about innovative tactics

Improve Your social media marketing knowledge

Discover creative ideas for content

Improve Your ROI

We don’t spam! Read our
privacy policy for more info.

Check your inbox or spam folder to confirm your subscription.

Recent Posts

  • How Gamification is Revolutionizing Social Media Engagement – By Hang Vu
  • Avatars Are More Than a Trend
  • AI is Revolutionizing Social Media Marketing – 5 Time-Saving Benefits
  • 2024 Social Media Innovations: A Deep Dive into the Trends That Shaped the Year
  • LinkedIn Business Manager – Is it worth the trouble?
  • "Avatars are more than a trend"
  • "Just Add Social" - Podcast
  • "Just Add Social" - Podcast
  • "Avatars are more than a trend"
  • "Avatars are more than a trend"

#ArtificialIntelligence Adobe Altimeter group analytics Artificial intelligence B2B B2B social media b2bsocialmedia blog command center community management community moderation content marketing Crisis Management facebook Forrester Research hashtag hootsuite influence infographic insights instagram klout linkedin memes Pinterest radian6 return on investment ROI Snapchat social commerce social listening social media socialmedia Social media listening social media manager social media marketing social media strategy sprinklr Storytelling strategy twitter video Video marketing youtube

Categories

Archives

RSS

  • RSS - Posts
Log in
©2025 Clive Roach Social Media | Theme by SuperbThemes
 

Loading Comments...