Twitter polls were introduced way back in October 2015. Finally we had another way to engage with our audiences using Twitter. Twitter had stated that its a great way to engage and to ask your audience about their opinion on almost anything. It is a major step forward from adding up hashtag mentions, counting retweeets and replies or using third party paid tools, which I have done on the odd occasion over the past years.
Twitter polls have improved since they went live with just two voting choices. They now have four choices.
3 Step Guide For Great Results With Twitter Polls
I have been using polls and voting on many polls over the last four months and I would conclude that there are 3 essential steps to achieve great results.
[Tweet “3 Step Guide For Great Results With Twitter Polls”]
Step 1 – Polls should be on aligned with your brand messaging or theme.
I would suggest that creating random polls about anything is not a good way to go. From many of the polls I have reviewed and used in the last four months, staying on topic and true to your theme or brand is essential. Do you know your Twitter audience? Twitter has a free tool that can help you discover the facts about your audience.
Step 2 – Use a topical and engaging poll question with a strong call to action.
Why would anyone want to vote on old news? Make your audience feel that they are talking part in a debate that is important to them. Use a content marketing approach to create the best set of voting choices for your audience. They should get valuable and useful take aways when they view the final results. If you look long and hard at your poll question and feel that it is not compelling enough for your audience, change it there and then and do not go live with it..
Step 3 – Promote your polls.
I have seen some great poll questions with only 7 or 9 votes. Maybe they were placed on the wrong days or time of day? Do you know your weekly or daily time slots when your audience read or interact with your content the most? There are many tools that can help you determine those sweet spots.
[Tweet “Do you know your audience weekly or daily best time slots for engaging with your content?”]
I recall my early years managing my company Twitter account six years ago. I knew the exact high engagement moments, and selected my best content for the week for those time slots. I would often train my colleagues and show them theirs. I recall the PR accounts peaking when the journalists were busy looking for the best story for the day ahead, but my audience was different and their peak engagement times were much later in the day. Below is an example I made using a set of accounts. I created this using Sprinklr.
Lastly, add some paid promotion to get an extra boost. To illustrate this effect I picked my peak moment for engagement and added a very small boost by having a paid promotion of just £20 using the Twitter quick promote feature. The two combined created an impressive result of over 2,000 votes when combined with a strong call to action. I monitored the progress during that day using Twitter analytics on the go. Imagine how many votes if I had increased the paid promotion amount to £100, £200 or £300?
Look at the number of impressions! Over 41,000 and over 600 engagements.
Imagine the super results you could obtain with your next Twitter poll
- Avatars Are More Than a Trend - April 20, 2025
- AI is Revolutionizing Social Media Marketing – 5 Time-Saving Benefits - February 16, 2025
- 2024 Social Media Innovations: A Deep Dive into the Trends That Shaped the Year - January 7, 2025