Many of you are already know Pinterest or are familiar with it but “are you wondering if Pinterest is the right social media for your business?”
Well, this depends on your goals:
- Do you want to
increase the traffic on your website?
- Do you want your
content to be shared over and over and visualized by hundreds of people?
If the answer is yes this article is for you!
First of all, what you need to understand is that Pinterest has a lot of potential! But be careful, because potential doesn’t translate into instant success. You need to nurture your account every day, that’s what I’ve learned by running the Pinterest account for the company I work for and I had extremely positive results. This means that to exploit Pinterest properly you have to deeply understand your business and your audience to build a strong Pinterest strategy.
People are looking for inspiration in Pinterest
Pinterest is first of all an Inspirational platform and a discovery tool. People follow boards and share pins accordingly to their passions and interest.
As passion is a major driver, users that are active on the platform are likely to be more engaged and involved in your content if you build the right Pinterest strategy. Therefore, a key aspect is to understand your audience. What they like? What they need? Which is the best way to address your content to them?
Opportunities live within Pinterest data
Words without numbers are just words… nobody here doubts about the importance of data! That’s why I would like to share with you two of the latest e-marketer statistics about Pinterest.
As you can see when we talk about Influencing Purchase decisions Pinterest is in the Top 3 Social Media platforms! This shows the key role that Pinterest can play for your business, share the right content and give ideas to your followers can actually influence consumer behavior in purchase decisions.
And if you still wonder what people are doing on Pinterest, this statistic will give you a better idea:
It’s very insightful to see that 48% of users are using Pinterest to find and Purchase products.
I guess these are good news and a good starting point to make you realize the hidden potential of this Social Network.
Pinterest can boost your brand
If you still have any doubt about creating and running a Pinterest account here some key benefits that you can achieve:
- Drive
awareness and traffic to your website:
If you’re a new brand, people will get to know you, creating a sharing chain of
pins will definitely give you more visibility. While If you’re an established
brand you can increase your audience and drive a lot of new users to your
website. This is a powerful aspect to don’t underestimate. As shown here https://business.pinterest.com/en/boost-traffic
- Be close to
your (new) followers! For sure,
Instagram stories are a great way to e close to your followers but keep in mind
that Instagram stories are for 24 hours while Pinterest boards are forever. You
can share your content ideas in a very personal way, and show to people your
perspective is and what your brand is about.
One of the most searched keyword on Pinterest is DIY (Do it yourself) that shows the pro-activity that users have when they are active on Pinterest. You can help users in taking important decisions and for this reason knowing your audience’s mindset is fundamental. “The Deciders say they’re reliant on brands to help them make the best decisions. 78% say content from brands helps them bring ideas to life.” https://business.pinterest.com/en/blog/how-to-connect-with-the-deciders
Why Pinterest?
It allows you to be professional and personal at the same time by reaching your audience at the right time and in the right way.
Do you still have doubts?
- 3 Things Every Business Should Know About Pinterest - April 26, 2019