How AI is Revolutionizing Social Media Marketing

AI is revolutionizing many industries and job roles. The same is true for social media marketing. AI is transforming the way we approach social media, shifting the focus from repetitive tasks to strategy and creativity.

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I was initially hesitant about how it could benefit my role at that time. Thankfully, I had some eager social media marketing interns that grasped it and started to use it on the tasks I had set them. I was impressed and my interest sparked.

Now some years later we have advanced automation and data-driven insights from the use of AI. It is true that AI enables brands to curate content, optimize ads, and engage audiences more efficiently than ever before. I am more impressed as each week goes by. In this blog I am going to look at just 5 key areas where AI is saving valuable time but also enhancing the quality and fun factor of my work and of course, campaign performance.

5 Time-Saving Benefits of Using AI in Social Media Marketing

AI is revolutionizing social media marketing by automating time-consuming tasks, allowing marketers to focus on strategy and creativity. Here are some key areas where AI offers significant time-saving benefits:

1. Content Curation:
   AI is revolutionizing content curation by saving time and helping to boost efficiency. This is my first of 5 suggestions for a good reason. Make sure you are in control and not the AI. Brand check all content and your company or brand legal guidelines.
   
2. Customer Service:
   Chatbots powered by AI can handle customer inquiries on social media around the clock. They respond instantly, providing information, resolving common issues, and escalating more complex problems to human representatives. Tried and tested by many companies and is becoming a way of life.
   Honestly I worked on a few chatbot related projects for customer service but never actually liked using it myself. That has changed.
   
3. Ad Optimization:
   AI algorithms excel at testing different ad formats and targeting options to determine what works best for your audience, optimizing your social media ad campaigns in real-time for better performance with less manual intervention.
   I run my own Google Ads for my personal brand for many years and love how AI is adopted.
   
4. Audience Insights:
   AI can quickly process vast amounts of data to provide insights into audience preferences and behaviour. This topic I love. Providing insights from social media dashboards and linked conversations is one of my best skills but AI is catching up. It needs to add the brand and competitive context which is not easy for a tool to do. However, it still helps me to tailor my campaigns effectively and efficiently.
   
5. Scheduling and Posting:
   AI-driven tools can determine the optimal times for posting content on various social media platforms and automate the scheduling process, ensuring maximum engagement. I have adopted this aspect with Missinglettr and that gives me a lot of fun 😉

By leveraging AI in these areas, social media marketers in their day to day routine can save time, reduce costs, and improve overall campaign effectiveness. It is true, if you give it a go!

Social Media Tools Now Include AI

Maybe not a big surprize but now almost all the social media tools have now made use of AI in some way or another. Here is a list of some of the tools that I have experience with and how they have integrated AI. I have not listed all the ways they use AI, and there are a lot more tools out there but I have selected these for this post:

Sprinklr

My first experience of AI in a tool is Sprinklr, which I started using in 2015. Now Sprinklr states “achieve 90%+ accuracy with Sprinklr AI”

Sprinklr’s specialized AI models drive productivity, better decision-making and more seamless experiences for customer-facing teams.

Sprinklr

Hootsuite

I have used Hootsuite extensively for 14 years. I already described my experience with the Hootsuite AI Owly writer in the past. Hootsuite has moved on with more AI integration.

Skip the brainstorm and fast-forward to the good part — your post going viral on social media — with this AI social media post generator.

Hootsuite

Lately AI

I had a lot of fun using Lately AI which has a proposition that is proving to be useful for companies that are nervous about the security risks of free public AI tools. Check out Lately AI

Welcome to Lately, the world’s most advanced content creation AI assistant.

Lately AI

Sprout Social

Sprout Social is a very common answer to the question “is there an economically priced social media management suite out there?”. It has additional solutions like premium analytics, listening, employee advocacy and an influencer platform.

Transform your consumer experience with AI-powered social strategy

Sprout Social

Visibrain

Visibrain is a new player that I have met and interacted with. They have a very cool social listening module. It impresses me a lot. I suggest you check them out!

AI-powered SMARTboards, Tailor-made alerting system, Advanced filtering, Data visualisation through Gephi and User-friendly and responsive UX

Visibrain

Brandwatch

I have watched Brandwatch grow over the years, and have used their tool in the past. I obtained some nice insights from attended all 3 days of their Spark virtual summit.

Brandwatch unlocks the full power of large language models (LLMs) by combining them intelligently with proprietary AI and manual tools that first help you break down your data and highlight insights, trends, and anomalies.

Brandwatch

Missinglettr

I have been using Missinglettr just for just under 2 years. Love the functionality using AI at its core. It automatically repurposes your existing content into relevant social media posts and into drip campaigns.

The Create AI Feature helps you generate social media posts efficiently, enhancing your content strategy.

Missinglettr

Conclusion moving forward

AI is revolutionizing social media marketing. However, the most important aspect is remaining in control. Let AI assist you with your social media marketing, and not the other way around. AI is continuously evolving, offering even more possibilities for streamlining social media marketing. The tools I listed are just a taste of what is out there.

Have you used AI tools in your social strategy? What challenges or successes have you experienced? Share your thoughts in the comments—let’s discuss how AI is shaping the future of social media marketing!

What other tasks have I missed that AI is contributing to?