B2B Social Media – Adopting a social mindset requires a change in culture. Tough to accomplish. Now layer on top the added complexities of a B2B sales cycle, strict industry regulations, and dozens of regional markets.
Author: Clive Roach
Will Tumblr become as ubiquitous as Facebook?
Will Tumblr become as ubiquitous as Facebook?
B2B Pinterest “Pin it to win it”
B2B Pinterest “Pin it to win it”, there are benefits more in the direction of using Pinterest as a traffic generator to your company blog or website.
Pinterest – Is there a back door way to success?
The best way to succeed with Pinterest is to not force it. Do not cram the site with product pictures. Start with objectives, develop a tactical approach in line with your marketing and brand strategy.
What happens to the Social Media buzz after an event like SXSW?
What happens to the Social buzz after an event like SXSW? The event finished 19 days ago but the tweet reach with the #SXSW hashtag was still 273,547
22 Ways to Create Compelling Content
Good content can drive the customer journey. Discover how to re-purpose existing content in a different media format, get more bang from your archives, and reach new and different audiences in the process.