This post outlines the author’s top 10 B2B social media marketing metrics and their significance. From employee advocacy contribution to insights from social media marketing, each metric is explained along with valuable tips for measurement. The emphasis is on selecting metrics aligned with business objectives and defining the target audience for effective tracking.
Category: Analytics
Analytics and content marketing enabled by social media. This blog explores how marketers can use content marketing to develop effective campaigns in both B2C and B2B. Discover the very latest social media techniques to achieve your Inbound marketing targets.
Insight Driven Command Centre
Command Centres enable you to be “Insights-Driven”. They are a valuable addition if you want to get real time social media updates.
Engagement Rate Is Confusing?
Is social media engagement rate confusing for you? Each platform has different engagement options and do you include clicks or not?
How to use Snapchat Trends
Snapchat now has a social media listening tool to track trends – Snapchat Trends. We can now discover what topics perform well on Snapchat.
Social media Listening Experts Add Value?
Social listening data is key for reputation, marketing, communications and branding. Social listening experts are vital for your digital team.
Euro 2020 Event Social Media Listening
Euro 2020 is having a big impact in social media. Sprinklr has created a live dashboard to track the social media around Euro 2020.