LinkedIn Business Manager is advertised to group your Ad accounts, pages, staff and 3rd parties under a single umbrella. But is it worth it?
Category: B2B Social Media
B2B social media and content marketing enabled by social media. This blog explores how marketers can use content marketing to develop effective campaigns in both B2C and B2B. Discover the very latest social media techniques to achieve your Inbound marketing targets.
LinkedIn Content Sharing: Closing the Content Gap and Benchmarking Your Page
LinkedIn content sharing enables you to bridge your pages’ content gap, improve benchmarking vs. competitors and elevate your presence.
Top 10 B2B Social Media Marketing Metrics
This post outlines the author’s top 10 B2B social media marketing metrics and their significance. From employee advocacy contribution to insights from social media marketing, each metric is explained along with valuable tips for measurement. The emphasis is on selecting metrics aligned with business objectives and defining the target audience for effective tracking.
A Day in the life – Social Media Marketer
I decided to chronicle a typical day doing social media marketing. “A Day in the life”. A day for me as the Director of social media at Signify (formally Philips Lighting). People often are mystified as to what my team and I do all day.
Community management is key for social media success
Community management is key for social media success. They can build relationships that lead to new business opportunities. AI tools and Agentic AI help too!
Is Your Social Media Going Nowhere?
Is your social media going nowhere? Use strategy plus AI and agentic workflows to turn low engagement into leads, and loyalty!