This post outlines the author’s top 10 B2B social media marketing metrics and their significance. From employee advocacy contribution to insights from social media marketing, each metric is explained along with valuable tips for measurement. The emphasis is on selecting metrics aligned with business objectives and defining the target audience for effective tracking.
Category: B2B Social Media
B2B social media and content marketing enabled by social media. This blog explores how marketers can use content marketing to develop effective campaigns in both B2C and B2B. Discover the very latest social media techniques to achieve your Inbound marketing targets.
TikTok content marketing partners
TikTok has enabled new content marketing partners. It is now possible to manage organic TikTok content via a 3rd party social media tool.
A Day in the life – Social Media Marketer
I decided to chronicle a typical day doing social media marketing. “A Day in the life”. A day for me as the Director of social media at Signify (formally Philips Lighting). People often are mystified as to what my team and I do all day.
Community management is key for social media success
Community management is key for social media success. They can build relationships that lead to new business opportunities.
Is Your Social Media Going Nowhere?
Is your social media going nowhere? Now is the time to change and make a difference. Learn about the key success points right now.
How To Use LinkedIn Stories
LinkedIn Stories enables LinkedIn members and admins of LinkedIn pages to post images and 20 second video clips. Learn how to use LinkedIn stories.