I decided to chronicle a typical day doing social media marketing. “A Day in the life”. A day for me as the Director of social media at Signify (formally Philips Lighting). People often are mystified as to what my team and I do all day.
Category: B2C Social Media
B2C social media and content marketing enabled by social media. This blog explores how marketers can use content marketing to develop effective campaigns in both B2C and B2B. Discover the very latest social media techniques to achieve your Inbound marketing targets.
Is Your Social Media Going Nowhere?
Is your social media going nowhere? Use strategy plus AI and agentic workflows to turn low engagement into leads, and loyalty!
Do You Have The Right Social Media People?
Recruiting the right social media people is a common pursuit. It is not too late no matter how small or big your company size. Do you really want this kind of power in the hands of a junior or intern?
Looking back at the Dolly Parton Challenge
Looking back, the Dolly Parton Challenge was the first global viral meme of 2020. What were the viral success factors that drove it?
Facebook Global Pages – Why Adopt It?
Should you adopt the Facebook global pages structure? What are the pain points? What tips can I give you based on me adopting it for over 40+ pages?
Influencer Marketing 2.0 – Micro Influencers
Become an expert in your field, live and breathe your content, make sure there is no one better out there. Micro Influencers!