How To Measure Social Media ROI? Discover effective strategies to enhance your marketing campaign ROI. Are you ready to elevate your ROI?
Category: Social Media Evaluations
10 things you should be doing right now with social media
What should you be doing now with social media? Social media marketing is the use of social media platforms and websites to promote a product or service. This is my list of 10 – how many are you doing?
Correlation Is Not Causation
Correlation Is Not Causation. They are not the same thing. Marketers need to be careful when drawing inferences from Social Data.
SOCIAL MEDIA JAIL – So What Did You Promise?
Social media jail: a cautionary tale for marketers in the AI era. Ditch vanity metrics, prove ROI with KPIs that drive revenue. Did you over promise on what the results would be from your social media activities and campaigns?