How many companies have a social media playbook in place? How many people even know what one is? The HMV Twitter incident is the latest in a long line of case studies of how not to handle social media.
Category: Social Media Tactical Planning
How to benchmark new online communities.
Building a branded healthy online community is one of the most powerful ways to elevate your social media marketing strategy. A vibrant, engaged community fosters trust, encourages authentic user-generated content, and turns customers into loyal advocates.
The Power of Word of Mouth
Word of mouth has always been one of the most trusted ways people discover products and services. In today’s digital world, social media has amplified this age-old marketing power.