Discover how the “Nothing beats a Jet2 holiday” jingle became a viral social media trend, boosted Jet2’s brand visibility, and what it means for marketers looking to ride the next big wave.
Category: Virality
Looking back at the Dolly Parton Challenge
Looking back, the Dolly Parton Challenge was the first global viral meme of 2020. What were the viral success factors that drove it?
#TheDress That Broke The Internet
#TheDress That Broke The Internet – White And Gold Or Black And Blue? Many brands created posts related to the #TheDress viral phenomenon but how aligned were they to their brand messaging?