What is a social media command centre
Command centre installations are a valuable addition to any department or office area that wants to get real time social media updates immediately within their vicinity. Therefore, it is key to align the data and insights to the people located within the shared space. One of the reasons why social media command centres work is because:
“People process visuals 60,000x faster than words“
However, what are the business reasons for having one? It does not matter if it is just one large screen or a collection of four, six, or eight.
Competitive intelligence using a command centre
Are you tracking what your competitors post about? What your customers are saying and doing with your competitors?
Learn what customers think of you
A helicopter view on what customers think about your brand is valuable. Live on command centre displays.
Uncover important trends
First movers taking advantage of what is trending for their target audience will gain a valuable lead on their competitors
Chart your thought leadership
Do you consider yourself to be a thought leader? Social media can be an enabler for success. The key is to use content marketing in a focused way towards your target group.
Discover valuable influencers
There are many specialist social media programs for influencer discovery. However, imagine creating a command centre visualization that shows the people or organisations that are the most talked about and generate the most engagement. This is a key insight for your business,
How to start with a command centre
Here is a simple guide to enable you to start. Define your social media KPIs, research your audience, and then design your dashboards.
A key success factor is having at least two experts that can manage the hardware. Therefore, get the right people with the RIGHT SKILLS!
Start and advance at a pace suitable for your resources. Here is a simple guide to create data visualisations. Use them to track any of the above topics. Social listening is the basis, then you make the visualisations for the command centre screens. You can even have touch sensitive screens that make deep diving possible right at the screens.
What will you do with your social media command centre? Food for thought?
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