B2B Social Media – Adopting a social mindset requires a change in culture. Tough to accomplish. Now layer on top the added complexities of a B2B sales cycle, strict industry regulations, and dozens of regional markets.
Content is Dead! Long Live the King! – By Emma Sands
We have to be clear, both from a “content creator” and from a “content deployer” viewpoint, on who our target audience is, what the “trending topics” are in their particular field and then proceed to tailor-make a content strategy for each relevant niche..
What happens to the Social Media buzz after an event like SXSW?
What happens to the Social buzz after an event like SXSW? The event finished 19 days ago but the tweet reach with the #SXSW hashtag was still 273,547
Do all Social Media experts talk like this?
As Social media experts, consultants, gurus, Jedi or whatever we call ourselves, we must ensure that we understand and talk the same language as our clients or eager to learn colleagues.
30+ Twitter essential tools
Maybe you might find some new tools to try from this list. Having great tools is one thing, but make sure that you set up your Twitter processes in a good way as well. Were there any essential tools that that I missed that you did not see in my list?
Take the risk out of Social media
Having a good response management/ crisis plan will help with managing a social media problem, but will not deal with the long term cause. I have taken part in a Social Media risk assessment session, have you?