Correlation Is Not Causation. Correlation is a measure of the association between two (or more) things. Correlation and causality is not the same thing. Marketers need to be careful when drawing inferences from Social Data.
New Klout is out, but has it improved?
On the 6th Feb 2014 the new Klout was launched with the hashtag #NewKlout. Has the new Klout improved with today’s update? Did they make changes to the algorithm? Can we still dish out +K to people who influenced us? Are there more changes on the way? Read on..
10 Years Of Facebook
Yet another milestone for Facebook. Finally, 10 years. It all started back in February 2004, and now it has grown to such a size and popularity that the average Facebook user spends 7.75 hours per month on it.
6 types of social sharer – which one are you?
Sharing not only helps you to enable others to learn from you, it also sends a signal to the people you share from that you appreciate their content. So which type of social sharer are you?
Top 30 Instagram accounts of 2013
For my final blog post of 2013 I will feature my top 30 Instagram accounts from 2013. I collected accounts each month throughout 2013 to make this blog post. They are featured here in no particular order. Here is the follow…
Generating Leads Directly From Tweets
Who wants leads? We all do, no matter what niche or industry you happen to be in, B2C, B2B, B2G, whatever. Great that we can now generate leads from various areas of digital marketing and this post will concentrate on social media, and Twitter in particular.