Pay-per-click (PPC) Stats and Marketing Trends

Pay-per-click (PPC)

What are the best techniques to get exposure for your digital campaigns and activities? You and I cannot ignore PPC or pay-per-click as it still proves to be a valuable way to get results. Personally, I use it in Facebook, Instagram, Twitter and other platforms.

I listed paid campaigns as one of the 10 essential things you should be doing with social media right now.

Digital Ad Spending Forecast

Digital advertising spending is expected to continue its robust growth trajectory from 2024 to 2028, driven by several key factors and emerging trends.

Overall Market Growth: The global digital ad spending market is projected to grow significantly, increasing from approximately $0.67 billion in 2024 to $1.05 billion by 2028. This represents a compound annual growth rate (CAGR) of 12.1% (MarketResearch).
Key Drivers: The expansion is fueled by increasing internet penetration, the proliferation of mobile devices, and the rise of social media platforms. Additionally, the shift in consumer behavior towards online shopping and the increasing demand for digital marketing solutions are major contributors to this growth (MarketResearch) (Technavio).
Technological Advancements: The integration of advanced technologies such as artificial intelligence (AI), machine learning, augmented reality (AR), and virtual reality (VR) is transforming digital advertising. These technologies enable more personalized and effective ad targeting, fraud prevention, and new ad formats (MarketResearch).
Regional Insights: The growth in digital ad spending will be prominent across various regions, with emerging markets playing a significant role. The digital transformation across different sectors and the rising adoption of digital marketing strategies by small and medium enterprises (SMEs) will further drive the market (Technavio).
Trends and Challenges: Key trends include the expansion of voice search optimization, the rise of interactive and shoppable ads, and the increasing importance of video content marketing. However, the market faces challenges such as ad fraud and concerns about brand safety, which need to be addressed to sustain growth (MarketResearch) (Technavio).

Overall, the digital advertising market is poised for significant growth through 2028, driven by technological advancements, changes in consumer behaviour, and the ongoing digital transformation across industries.

More people are planning to spend increased amounts on social ads too. According to a recent Marin Software whitepaper, users who click on both the advertiser’s search and social ads have a 200% greater conversion rate than users who only click the search ads.

In addition to the detailed research results, the informative report outlines four strategies and 15 tactics you can use to better integrate your search and social campaigns today. Download your copy to learn:

Why marketers who manage their social advertising campaigns in isolation are ignoring roughly two-thirds of a channel’s influence on the path to conversion
How advertisers have higher revenue per conversion from their search campaigns when they are managed together with social advertising campaigns
4 strategies to better manage, measure, and optimize these two important channels side by side

Obtain your own copy of this research here.

Video ads are also on the rise, since they are clicked on 73% more than display banners.

Pay-per-click (PPC) Stats and Marketing Trends [Infographic]

Here are some statistics that every marketer should take note of

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Clive Roach

Social media marketing expert with +15 years’ experience. Creates and deploys strategy, social listening, tactical planning, analytics, campaign calendar management, all while achieving revenue opportunities and cost savings.

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