The Power of Video in Mobile Marketing
This is the third episode of CC talks by “Creative Clicks”. Ieva Vaitiekunaite and I were featured as guest speakers. The topic we were given was “The Power of Video in Mobile Marketing” with special focus on paid promotion.
Recently video marketing has seen incredible growth. It is actually expected to account for over 70% of the total mobile data traffic by 2022. This is the time to focus more on videos and to include more of this format in your marketing strategy.
Storytelling techniques can help you to develop engaging videos that deliver their messages in a powerful way.
The Podcast
Some of the questions addressed in the Podcast;
- How does the video format perform in different channels?
- What should we keep in mind when creating video ads for multiple or specific channels?
- For which product and services do you think videos are an effective format?
- Examples of successful video marketing campaigns?
- How do you think this format will grow in the next few years?
- The holiday season is just around the corner. What advice would you like to give brands about video marketing to attract more customers and generate higher results in mobile campaigns?
Listen to the podcast to learn more about how to build a strong video strategy within your mobile marketing plans.
Guest Speaker Bios
Clive Roach
Clive is responsible for social media strategy development, success measurement, activation, governance and training within Signify. Moreover, he has been working in the digital marketing area since 1997, and previously held roles in engineering, design and sales going back to 1985. He has his own blog, tweets daily on two Twitter accounts. He has a Facebook fan page, three Instagram accounts, Pinterest, and YouTube.
Ieva Vaitiekunaite
Ieva arrived in the Netherlands where she immediately started organizing events, side by side with her studies in Industrial Design. Given the freedom, Ieva started a digital transformation in her team of event organizers, which successfully continues today. Her experience brought her to Signify where she developed further with a focus on video marketing. Now, she is responsible for supporting the markets and business units across the globe. Primarily in social media strategy activation, and acceleration of the knowledge exchange.
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