Unlocking the Versatility of SEMRUSH
SEMRUSH is a comprehensive All-in-One Platform for digital marketers! I was excited when I first used it. Its comprehensive suite of tools include SEO, paid advertising, competitor analysis, and content marketing. It also has agency solutions like a client portal a CRM tool to import client contact lists from HubSpot etc.
I first noticed SEMRUSH due to their excellent educational content – which is actually very very insightful.
Like this example, a weekly task last for social media marketers. I follow and interact with their updates on Threads, X and Instagram.
The SEO side is what it is well known for. I tried out many of the functionalities. The Backlink analysis for tracking authority score changes I found very useful and once set provide alerts when changes affect the authority score. You can see the domains linking to your domain and the changes.
However, the platform’s capabilities extend far beyond SEO.
Watch my full 6 minute review video of the social media apps within SEMRUSH including the social content AI app.
Getting Started
The first step to harnessing SEMRUSH’s social media potential is connecting your accounts. The platform integrates with major social media platforms, making it a central hub for managing your online presence.
My review of SEMRUSH’s Social Media Apps
While SEMRUSH is undoubtedly a robust SEO tool, its social media features are often overlooked. I dived into what this platform offers for those looking to enhance their social media strategy and operational tasks like managing the inboxes.
- Track, Compare, and Conquer – SOCIAL TRACKER
SEMRUSH’s social media tracker is a game-changer. By comparing your brand with competitors, you can identify opportunities, gaps, and potential areas for improvement. This feature provides invaluable insights into audience engagement, post performance, and overall social media health. - Schedule, Analyse, and Engage – SOCIAL POSTER & SOCIAL ANALYTICS
Beyond tracking, SEMRUSH offers robust scheduling and analytics tools. You can plan your content calendar, analyse post performance, and gain insights into audience behaviour. The platform’s ability to schedule Stories is a particularly useful feature. - Content Creation Assistance – SOCIAL CONTENT AI
I do not believe that AI should do all your content creation. That is a lazy and dangerous path. I used SEMRUSH to visit my web site and discover my content. It then created categories where I can click to create draft posts and images as a kick off to content creation. I always edit the suggested drafts using Canva. The finished posts can be tagged to align with a posting calendar of topics, and UTM codes added. Scheduling is a breeze and you can view your pipeline of posts via a calendar.
Influencer Marketing Made Easy – INFLUENCER ANALYTICS
Manage influencer discovery and marketing activities. Find influencers per channel and view their performance (YouTube, Instagram, TikTok and Twitch).
You can also find out the apps and brands mentioned by influencers and make your own lists. In my review I searched for DIY influencers and then filtered the list and extracted to an Excel.
Lastly in the campaign management section you can run advertising campaigns with influencers and track them with UTM parameters in real-time. SEMRUSH has an app that you can use to keep up to date while on the move.
Conclusion
I enjoyed using SEMRUSH. The menu system takes a while to get used to. It looks like a simple list but as you go deeper there are hidden gems. It does take a while to get used to what is there. Luckily there are 100s of tutorial and video reviews that make the task easier. I viewed one or two when I was getting set up.
It’s essential to clarify that SEMRUSH is not a full-fledged social listening tool. I like this diagram by Hootsuite describing the difference between social media monitoring and social media listening tools.
However, it excels at monitoring brand mentions and competitor activity. This feature helps you stay on top of conversations, manage your brand reputation, and identify potential crisis situations.
GET READY to unlock the full potential of SEMRUSH yourself and start your own free trial today and discover how this versatile platform can elevate your digital marketing strategy.
I trust that you find this post insightful – discuss with me in the comments and subscribe for more!
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