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Social media community management – “Let People Be People”

Posted on August 17, 2014October 6, 2024 by Clive Roach
Social Media Moderation

Social media community management

Social media community management is very crucial for brands. Get it wrong and your brand will be talked about for years for the wrong reasons.

“Think of tone as the body language of social media. I can’t see you, I don’t know if we’re forming a connection, so replying to me in a similar tone – whether it be jocular or serious – and in your own voice, helps bridge that gap”
– Tamara Littleton from www.emoderation.com

Here is an example of a social media community manager with a great sense of humor. The brand is Sainsbury’s.

 
Great sense of humor by community managers  - Social media community management
Great sense of humour by community managers, showing good social media moderation
Social media community management

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Clive Roach
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Clive Roach
Social media marketing expert with +15 years’ experience. Creates and deploys strategy, social listening, tactical planning, analytics, campaign calendar management, all while achieving revenue opportunities and cost savings.
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