Social media community management

Social media community management is very crucial for brands. Get it wrong and your brand will be talked about for years for the wrong reasons.

“Think of tone as the body language of social media. I can’t see you, I don’t know if we’re forming a connection, so replying to me in a similar tone – whether it be jocular or serious – and in your own voice, helps bridge that gap”
– Tamara Littleton from www.emoderation.com

Here is an example of a social media community manager with a great sense of humor. The brand is Sainsbury’s.

View the story “Social Media Moderation – “Let People Be People”” on Storify

Great sense of humor by community managers - Social media community management

Great sense of humour by community managers, showing good social media moderation

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Clive Roach

Social media marketing expert with +15 years’ experience. Creates and deploys strategy, social listening, tactical planning, analytics, campaign calendar management, all while achieving revenue opportunities and cost savings.

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