This post outlines the author’s top 10 B2B social media marketing metrics and their significance. From employee advocacy contribution to insights from social media marketing, each metric is explained along with valuable tips for measurement. The emphasis is on selecting metrics aligned with business objectives and defining the target audience for effective tracking.
Is social media engagement rate confusing for you? Each platform has different engagement options and do you include clicks or not?
Are you missing the point with your metrics and KPIs and using the wrong ones? Are you always choosing 20+ easy to measure metrics? Are you selecting target metrics from thin air? If you answered yes to any of these questions you need to read this post now.
Now social media can get a slice of the “credit cake”. It can get the credit when it has contributed directly to conversions at the bottom of the traditional marketing funnel or when it is applied at the top of the funnel for awareness.
Correlation Is Not Causation. Correlation is a measure of the association between two (or more) things. Correlation and causality is not the same thing. Marketers need to be careful when drawing inferences from Social Data.
Maybe you might find some new tools to try from this list. Having great tools is one thing, but make sure that you set up your Twitter processes in a good way as well. Were there any essential tools that that I missed that you did not see in my list?
