Crisis struck as cybersecurity giant CrowdStrike faced a reported IT outage, sending social media into a frenzy. With a 96,000% rise in negative sentiment, where did CrowdStrike go wrong?
Tag: social media strategy
Social media Listening Experts Add Value?
Social listening data is key for reputation, marketing, communications and branding. Social listening experts are vital for your digital team.
A Day in the life – Social Media Marketer
I decided to chronicle a typical day doing social media marketing. “A Day in the life”. A day for me as the Director of social media at Signify (formally Philips Lighting). People often are mystified as to what my team and I do all day.
Is Your Social Media Going Nowhere?
Is your social media going nowhere? Use strategy plus AI and agentic workflows to turn low engagement into leads, and loyalty!
Do Interns know more about social media than their managers?
Do interns know more about social than managers? Spot the expertise gap and learn practical ways to upskill, improve approvals, and lead confident social programs.
5 low cost ways to do social media listening
Discover 5 low-cost ways to do social media listening using free tools, keyword tracking and competitor monitoring to uncover insights fast.