I decided to chronicle a typical day doing social media marketing. “A Day in the life”. A day for me as the Director of social media at Signify (formally Philips Lighting). People often are mystified as to what my team and I do all day.
Tag: social proof
The Power of Word of Mouth
Word of mouth has always been one of the most trusted ways people discover products and services. In today’s digital world, social media has amplified this age-old marketing power.