I decided to chronicle a typical day doing social media marketing. “A Day in the life”. A day for me as the Director of social media at Signify (formally Philips Lighting). People often are mystified as to what my team and I do all day.
Tag: user generated content
How to benchmark new online communities.
Building a branded healthy online community is one of the most powerful ways to elevate your social media marketing strategy. A vibrant, engaged community fosters trust, encourages authentic user-generated content, and turns customers into loyal advocates.
The Power of Word of Mouth
Word of mouth has always been one of the most trusted ways people discover products and services. In today’s digital world, social media has amplified this age-old marketing power.