Ready to master the art of social media like a Jedi?
The Social Jedi Series is where marketing wisdom meets a dash of galactic fun! From clever tips that boost engagement to behind-the-scenes looks at trends, tools, and tactics — this is your go-to feed for levelling up your social media game.
- Follow for bite-sized insights, fun visuals, and strategies you can put into action today.
- ⚡ Engage by sharing your wins, tagging us in your Jedi-worthy posts, and joining the conversation in the comments.
- Your journey to becoming a Social Media Jedi starts here… and trust us, the Force is strong with this one. 💫
Your journey to becoming a Social Media Jedi starts here… and trust us, the Force is strong with this one.
Follow for bite-sized insights, fun visuals, and strategies you can put into action today.
Engage by sharing your wins, tagging us in your Jedi-worthy posts, and joining the conversation in the comments.
The featured characters
The Social Jedi Series has a core team that try to address the latest industry challenges and also interact with interesting friends and colleagues. The core social team consists of Clive, Sofia, Karen, and Rod. Sofia is based on a real person and Clive is of course me!

They all have different focus areas. Sofia has Instagram and Snapchat. Rod looks after new clients as well as campaign reporting, and Karen’s focus is social listening. Rod is assisted by the A.I. robot for insight discovery and a crash test dummy that is used to check campaign flows.

There are many other supporting characters but one of my favorites is Chantal, who plays the role of the social media police. The social media police is a concept I invented in a blog post many years ago. The humorous blog post is about a “Social media jail”. I am delighted to now bring the character to life years later via Chantal. She has an extra twist to her character which you can find out for yourself.
The other supporting characters are obvious ones like the enthusiastic intern Damien, the digital marketing skeptic CEO Mr. Jacobs and the impatient sales manager Wayne.
Real life characters are featured in the future as VIPs like the music DJ Cocodurst.
So if you have a spare 60 seconds, and want to watch a quick fun social media based video, select the Social Jedi Series! Follow on Instagram and watch the series unfold.
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- The Future of AI Avatars in Marketing - June 23, 2025
- Avatars Are More Than a Trend - April 20, 2025
