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The social jedi series

The Social Jedi Series

Posted on March 17, 2019August 22, 2025 by Clive Roach

Ready to master the art of social media like a Jedi?

The Social Jedi Series is where marketing wisdom meets a dash of galactic fun! From clever tips that boost engagement  to behind-the-scenes looks at trends, tools, and tactics  — this is your go-to feed for levelling up your social media game.

  • Follow for bite-sized insights, fun visuals, and strategies you can put into action today.
  • ⚡ Engage by sharing your wins, tagging us in your Jedi-worthy posts, and joining the conversation in the comments.
  • Your journey to becoming a Social Media Jedi starts here… and trust us, the Force is strong with this one. 💫

Your journey to becoming a Social Media Jedi starts here… and trust us, the Force is strong with this one.
 Follow for bite-sized insights, fun visuals, and strategies you can put into action today.

 Engage by sharing your wins, tagging us in your Jedi-worthy posts, and joining the conversation in the comments.

An Introduction to the Social Jedi Series

The featured characters

The Social Jedi Series has a core team that try to address the latest industry challenges and also interact with interesting friends and colleagues. The core social team consists of Clive, Sofia, Karen, and Rod. Sofia is based on a real person and Clive is of course me!

The Social Jedi Series - A fun way to learn about what is new in Social Media within 60 seconds

They all have different focus areas. Sofia has Instagram and Snapchat. Rod looks after new clients as well as campaign reporting, and Karen’s focus is social listening. Rod is assisted by the A.I. robot for insight discovery and a crash test dummy that is used to check campaign flows.

Cocodurst – Our real life VIP making voice overs

There are many other supporting characters but one of my favorites is Chantal, who plays the role of the social media police. The social media police is a concept I invented in a blog post many years ago. The humorous blog post is about a “Social media jail”. I am delighted to now bring the character to life years later via Chantal. She has an extra twist to her character which you can find out for yourself.

The other supporting characters are obvious ones like the enthusiastic intern Damien, the digital marketing skeptic CEO Mr. Jacobs and the impatient sales manager Wayne.

Real life characters are featured in the future as VIPs like the music DJ Cocodurst.

So if you have a spare 60 seconds, and want to watch a quick fun social media based video, select the Social Jedi Series! Follow on Instagram and watch the series unfold.

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Clive Roach
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Clive Roach
Social media marketing expert with +15 years’ experience. Creates and deploys strategy, social listening, tactical planning, analytics, campaign calendar management, all while achieving revenue opportunities and cost savings.
Clive Roach
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