You need a Klout score of 40 or higher to get in..

Social media truly is taking over. From communicating with friends, staying updated with family members, and even to networking opportunities with potential employers or business contacts — if you haven’t gone social, you’re living in the past.

Even the world of fashion seems to be caught up in the trend. Popular fashion retailer Saks 5th Avenue just launched their massive interactive Apple storefront that sources tweets hashtagged with #StylelistatSaks, streaming them over several displays.

Yesterday, Bal Harbour Shops took the social leap as well with an innovative and social-score centric VIP lounge for its Fashion’s Night Out party in Florida. What made the lounge so special? You needed to have a Klout score of 40 or higher to get in.

Klout score of over 40? If so, you can come with me to the party. If not, stay at home…

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Clive Roach

Social media marketing expert with +15 years’ experience. Creates and deploys strategy, social listening, tactical planning, analytics, campaign calendar management, all while achieving revenue opportunities and cost savings.

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