Influencer Marketing Statistics and Trends
Relevant, authentic content captures the attention of online users. Therefore that is why influencers are so popular nowadays. Brands are collaborating with them to tap into modern consumers who’ve grown skeptical of paid advertisements. In fact, research shows that nearly half of online users check influencers’ recommendations or reviews before actually buying a product. This posts includes 80+ influencer marketing statistics. Read on!
Influencer marketing as an industry is continually evolving, and marketers who are scrambling to figure out how to update their strategy should focus first on monitoring the current trends. Here are a few trends that emerged in the influencer marketing landscape this year and have the potential to dominate the industry in the coming years.
The Rise of Curated Video Content
Video content generates excellent engagement. In fact, a Cisco data report revealed that 82% of all internet traffic will be generated by video by 2022. So it’s not surprising that this type of content is popular among brands and influencers. YouTube, Facebook Live, and even IGTV are paving the way for more interactive content for target audiences. Among the 80+ influencer marketing statistics are facts about why brands decide to use influencers.
The Demand for Authentic Content Continues to Increase
Consumers trust recommendations from someone they trust, and collaborating with influencers is the closest thing the marketers can get to word-of-mouth marketing. Influencers know what draws their followers to them — relevant and authentic content. Brands leverage the relatable appeal of influencers and work collaboratively with them to establish consumer trust and build brand reputation.
Influencer Podcasts are Growing in Popularity
Audio and video content are continuing to grow in popularity, and this year saw many influencers and industry leaders jumping on the trend. Podcasts and series allow for more engagement and interaction with the audience. Followers enjoy consuming educational content.
The above infographic features the most popular platforms used by influencers including where podcasts are deployed.
More Brands are Collaborating with Nano- and Micro-Influencers
Nano and Micro influencers have fewer followers than celebrities and macro-influencers, but they generate a high level of engagement activities online. They are more relatable and likely to interact with their followers on a more personal level, driving them to engage and take action. Therefore influencer marketing has proven to be an effective strategy to build brand awareness and increase reach. Thus keeping up with current trends is one of the major ways to reap its full benefits. Note that there are differences between influencers and advocates.
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