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Author: Clive Roach

Social media marketing expert with +15 years’ experience. Creates and deploys strategy, social listening, tactical planning, analytics, campaign calendar management, all while achieving revenue opportunities and cost savings.
Video marketing tips - Basic equipment

Video Marketing Tips – Basic Equipment

Posted on January 29, 2022September 9, 2025 by Clive Roach

Video marketing tips to get started. This blog post addresses the equipment choices. Add more sophisticated equipment as you gain experience.

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video marketing tips - getting started

Video Marketing Tips How To Get Started

Posted on December 30, 2021September 9, 2025 by Clive Roach

Video marketing tips to get started. Get a good microphone, lighting and camera equipment. Be confident. It’s a big factor to make videos watchable. Read more about the success factors.

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Storytelling vs. Effective Storytelling

Storytelling vs. Effective Storytelling

Posted on November 29, 2021September 14, 2025 by Clive Roach

Effective Storytelling gets results compared to basic storytelling. Discover the channels and when your target audience is ready to engage!

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Ray-Ban Stories In partnership with Facebook

Ray-Ban Stories In partnership with Facebook

Posted on October 2, 2021September 15, 2025 by Clive Roach

Ray-Ban Stories in partnership with Facebook enables photo and video capture. Share your content and listen to music or take phone calls.

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snapchat trends

How to use Snapchat Trends

Posted on September 19, 2021September 15, 2025 by Clive Roach

Snapchat now has a social media listening tool to track trends – Snapchat Trends. We can now discover what topics perform well on Snapchat.

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Social media Listening Experts Add Value

Social media Listening Experts Add Value?

Posted on September 12, 2021September 9, 2025 by Clive Roach

Social listening data is key for reputation, marketing, communications and branding. Social listening experts are vital for your digital team.

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