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Author: Clive Roach

Social media marketing expert with +15 years’ experience. Creates and deploys strategy, social listening, tactical planning, analytics, campaign calendar management, all while achieving revenue opportunities and cost savings.
OwlyWriter in Hootsuite

How to use Hootsuite OwlyWriter AI

Posted on May 15, 2023September 14, 2025 by Clive Roach

Hootsuite has the OwlyWriter AI tool to create post and caption from scratch or from website URLs. Create hooks, USPs posts, and more.

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X (Twitter) checkmarks updated

X (Twitter) Checkmarks – What are the differences between them?

Posted on March 25, 2023September 7, 2025 by Clive Roach

X (Twitter) checkmark selection is blue, gold, or grey. What are the differences between them?

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Social Media Interns

Social Media Interns

Posted on October 16, 2022September 14, 2025 by Clive Roach

I have criteria that I use to select social media interns. In addition to digital media or related studies I look for ENERGY and enthusiasm.

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Insight Driven Command Centre

Insight Driven Command Centre

Posted on September 5, 2022September 14, 2025 by Clive Roach

Command Centres enable you to be “Insights-Driven”. They are a valuable addition if you want to get real time social media updates.

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Manage your social media admin list

Manage your social media admin list

Posted on June 19, 2022September 14, 2025 by Clive Roach

Do you manage your social media admin list? Maybe some admins have left the company years ago. You are at risk. Check your lists now!

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Engagement Rate Is Confusing?

Engagement Rate Is Confusing?

Posted on May 8, 2022September 8, 2025 by Clive Roach

Is social media engagement rate confusing for you? Each platform has different engagement options and do you include clicks or not?

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Recent Posts

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