Storytelling is creating consistent, authentic, relevant and effective stories that activate the target audience. Discover more tips!
Author: Clive Roach
Social media marketing expert with +15 years’ experience. Creates and deploys strategy, social listening, tactical planning, analytics, campaign calendar management, all while achieving revenue opportunities and cost savings.
Employee Advocacy Tools – 6 Steps for Success
Employee advocacy is key. Here are 6 basic steps for success to get started with your “employee-only” tool.
A Day in the life – Social Media Marketer
I decided to chronicle a typical day doing social media marketing. “A Day in the life”. A day for me as the Director of social media at Signify (formally Philips Lighting). People often are mystified as to what my team and I do all day.
Clubhouse vs. Twitter Spaces (Infographic)
Clubhouse app vs. Twitter Spaces. An infographic featuring the fundamental differences between the two platforms including content moderation and more.
PODCAST: Grasp the Opportunity for Video Marketing
Grasp the Opportunity for Video Marketing. Marketeers must focus more on videos for their campaigns. To learn more listen to this podcast.
Community management is key for social media success
Community management is key for social media success. They can build relationships that lead to new business opportunities. AI tools and Agentic AI help too!