Polls are a powerful yet often underused tool in social media marketing. They’re quick to create, easy to engage with, and give your audience a voice, all while delivering instant feedback and valuable insights.
Social Media First Touch Analytics
Now social media can get a slice of the “credit cake”. It can get the credit when it has contributed directly to conversions at the bottom of the traditional marketing funnel or when it is applied at the top of the funnel for awareness.
#TheDress That Broke The Internet
#TheDress That Broke The Internet – White And Gold Or Black And Blue? Many brands created posts related to the #TheDress viral phenomenon but how aligned were they to their brand messaging?
Pinterest ROI in 10 Steps
How could you deploy Pinterest in your social media strategy and achieve a positive ROI? Here are 10 steps for Pinterest ROI to help you do just that.
Top 40 Instagram accounts of 2014
Looking back at my top 40 Instagram accounts of 2014. I enjoyed making the list and the quality was great back then.
“Let People Be People” – Social media community management
People-first community managers + smart humour + agentic AI: boost response speed, accuracy, and engagement. Audit in 30 days and scale what works