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Social media community management – “Let People Be People”

“Let People Be People” – Social media community management

Posted on August 17, 2014September 14, 2025 by Clive Roach

People-first community managers + smart humour + agentic AI: boost response speed, accuracy, and engagement. Audit in 30 days and scale what works

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social selling playbook

Social Selling Success Factors

Posted on May 24, 2014November 29, 2025 by Clive Roach

Social selling success factors and playbook. Combine intent data, LinkedIn authority, short video, to grow pipeline results.

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Correlation Is Not Causation

Correlation Is Not Causation

Posted on February 23, 2014December 1, 2025 by Clive Roach

Correlation Is Not Causation. They are not the same thing. Marketers need to be careful when drawing inferences from Social Data.

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Who remembers Klout?

Who remembers Klout?

Posted on February 6, 2014October 17, 2025 by Clive Roach

Who remembers Klout? Who recalls giving out a +K to people who influenced you?

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Pakistan Social Media trends

Posted on August 7, 2013February 27, 2025 by Clive Roach

Pakistan social media is growing. The adoption of Facebook and other social networks is helping the adoption of digital marketing in Pakistan.

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How Many Fake Followers Do You Have?

How Many Fake Followers Do You Have?

Posted on May 15, 2013September 17, 2025 by Clive Roach

So how many fake followers do you have? Do not buy fake followers. It may seem like a quick win but will harm you in the long run. There are ways to test for fakes.

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