The Art of Social Listening for Business Intelligence. This is the start of aligning your social media objectives, so that your social media tactics, deployment and evaluation have significance to the organization.
Author: Clive Roach
Social media marketing expert with +15 years’ experience. Creates and deploys strategy, social listening, tactical planning, analytics, campaign calendar management, all while achieving revenue opportunities and cost savings.
The Social Jedi Series
The Social Jedi Series is a new fun way to learn about what is new in Social Media. Discover social media marketing insights and new trends.
Robotic Social Media Campaign Reporting
Summarizing how your strategy contributes to the 2-3 top level business goals will help avoid a long robotic dialogue of figures.
10 Year Challenge – 6 Things We Learnt
The 10 Year Challenge was huge with a reach of 30 billion plus, but what did we learn from it? #10YearChallenge
Metrics And KPIs – Are You Missing The Point?
Are you missing the point with your metrics and KPIs and using the wrong ones? Are you always choosing 20+ easy to measure metrics? Are you selecting target metrics from thin air? If you answered yes to any of these questions you need to read this post now.
A Day In The Life of A Blogger
Bloggers work in all kinds of conditions, and some are lively in personality and others are shy gentle folks that come alive when they type or vlog.