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Author: Clive Roach

Social media marketing expert with +15 years’ experience. Creates and deploys strategy, social listening, tactical planning, analytics, campaign calendar management, all while achieving revenue opportunities and cost savings.
How Many Fake Followers Do You Have?

How Many Fake Followers Do You Have?

Posted on May 15, 2013September 17, 2025 by Clive Roach

So how many fake followers do you have? Do not buy fake followers. It may seem like a quick win but will harm you in the long run. There are ways to test for fakes.

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12 Personality Types In Social Media

12 Personality Types In Social Media Revealed [INFOGRAPHIC]

Posted on April 20, 2013September 11, 2025 by Clive Roach

12 new types of social media personalities in an infographic. The results of an experiment in the UK. Which personality type seems like a close match to you?

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social media jail header

SOCIAL MEDIA JAIL – So What Did You Promise?

Posted on February 27, 2013September 21, 2025 by Clive Roach

Social media jail: a cautionary tale for marketers in the AI era. Ditch vanity metrics, prove ROI with KPIs that drive revenue. Did you over promise on what the results would be from your social media activities and campaigns?

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Who is managing your social media account?

Who is managing your social media account?

Posted on February 2, 2013September 10, 2025 by Clive Roach

How many companies have a social media playbook in place? How many people even know what one is? The HMV Twitter incident is the latest in a long line of case studies of how not to handle social media.

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5 Tips For Enabling Social Buzz At Events

5 Tips For Enabling Social Buzz At Events

Posted on October 4, 2012January 1, 2026 by Clive Roach

Social Buzz At Events. The days of handing out survey forms after events as the only measurement to the success of an event are long since gone. Now we can get a flavor of what is trending in real time.

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12-things-to-do-after-a-blog-post

12 things to do after you have written a blog post

Posted on May 7, 2012September 11, 2025 by Clive Roach

12 things to do after you have written a blog post. My list includes SEO, linking, repurposing and newsletter tips and much more. Most of the time spent on a blog post actually happens after you have posted it!

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