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Author: Clive Roach

Social media marketing expert with +15 years’ experience. Creates and deploys strategy, social listening, tactical planning, analytics, campaign calendar management, all while achieving revenue opportunities and cost savings.
Twitter Moments In 6 Easy Steps

Twitter Moments In 6 Easy Steps

Posted on February 20, 2017September 14, 2025 by Clive Roach

Looking back at X (Twitter) “Moments” feature, sadly discontinued in 2022. How easy it was to make them in 6 Easy Steps.

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3 Amazing Results From B2B Snapchat In 4 Days

3 Amazing Results From B2B Snapchat In 4 Days

Posted on February 12, 2017September 16, 2025 by Clive Roach

Short Snapchat videos made by real employees have the potential to express far more than a thousand words could ever do.

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How Influential Is Social Media For the Fashion Industry?

Instagram Influence for the Fashion Industry

Posted on June 19, 2016August 27, 2024 by Clive Roach

How influential Is Instagram for the fashion industry? High street retailers to department stores and luxury brands is using social media.

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3 Step Guide For Great Poll Results

3 Step Guide For Great Poll Results

Posted on January 31, 2016September 10, 2025 by Clive Roach

Polls are a powerful yet often underused tool in social media marketing. They’re quick to create, easy to engage with, and give your audience a voice, all while delivering instant feedback and valuable insights.

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Social Media First Touch Analytics

Social Media First Touch Analytics

Posted on June 28, 2015December 3, 2025 by Clive Roach

Now social media can get a slice of the “credit cake”. It can get the credit when it has contributed directly to conversions at the bottom of the traditional marketing funnel or when it is applied at the top of the funnel for awareness.

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#TheDress That Broke The Internet

#TheDress That Broke The Internet

Posted on March 2, 2015December 27, 2025 by Clive Roach

#TheDress That Broke The Internet – White And Gold Or Black And Blue? Many brands created posts related to the #TheDress viral phenomenon but how aligned were they to their brand messaging?

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