12 new types of social media personalities in an infographic. The results of an experiment in the UK. Which personality type seems like a close match to you?
Author: Clive Roach
Social media marketing expert with +15 years’ experience. Creates and deploys strategy, social listening, tactical planning, analytics, campaign calendar management, all while achieving revenue opportunities and cost savings.
SOCIAL MEDIA JAIL – So What Did You Promise?
Social media jail: a cautionary tale for marketers in the AI era. Ditch vanity metrics, prove ROI with KPIs that drive revenue. Did you over promise on what the results would be from your social media activities and campaigns?
Who is managing your social media account?
How many companies have a social media playbook in place? How many people even know what one is? The HMV Twitter incident is the latest in a long line of case studies of how not to handle social media.
5 Tips For Enabling Social Buzz At Events
Social Buzz At Events. The days of handing out survey forms after events as the only measurement to the success of an event are long since gone. Now we can get a flavor of what is trending in real time.
12 things to do after you have written a blog post
12 things to do after you have written a blog post. My list includes SEO, linking, repurposing and newsletter tips and much more. Most of the time spent on a blog post actually happens after you have posted it!
B2B Social Media – Gaining support of the C-suite and beyond
Forrester Research interview – Clive Roach talking about adopting a social media mindset required a change in culture to get success. A new layer on top of the added complexities of a B2B sales cycle.