Having a good response management/ crisis plan will help to assess AI-era risks to your brand on social media, from deepfakes and IP misuse to cybercrime and legal challenges.
Author: Clive Roach
Social media marketing expert with +15 years’ experience. Creates and deploys strategy, social listening, tactical planning, analytics, campaign calendar management, all while achieving revenue opportunities and cost savings.
How to benchmark new online communities.
Building a branded healthy online community is one of the most powerful ways to elevate your social media marketing strategy. A vibrant, engaged community fosters trust, encourages authentic user-generated content, and turns customers into loyal advocates.
The Power of Word of Mouth
Word of mouth has always been one of the most trusted ways people discover products and services. In today’s digital world, social media has amplified this age-old marketing power.