Forrester Research interview – Clive Roach talking about adopting a social media mindset required a change in culture to get success. A new layer on top of the added complexities of a B2B sales cycle.
Author: Clive Roach
Social media marketing expert with +15 years’ experience. Creates and deploys strategy, social listening, tactical planning, analytics, campaign calendar management, all while achieving revenue opportunities and cost savings.
Take the risk out of Social media
Having a good response management/ crisis plan will help to assess AI-era risks to your brand on social media, from deepfakes and IP misuse to cybercrime and legal challenges.
XYDO social network – Why did it fail?
XYDO likely failed due to severe user-generated privacy issues and cyberbullying stemming from its anonymous content feature, which led to a drop in user dependence and negative media attention
The Death of the Google Sidewiki
The Google Sidewiki was a browser sidebar that would allow you to contribute and read information alongside any web page. But it died – BUT WHY?
How do Architects use X/Twitter?
Architects leverage social media in various ways to enhance their professional lives, and not just to showcase projects. Read and discover!
How to benchmark new online communities.
Building a branded healthy online community is one of the most powerful ways to elevate your social media marketing strategy. A vibrant, engaged community fosters trust, encourages authentic user-generated content, and turns customers into loyal advocates.