Having a good response management/ crisis plan will help to assess AI-era risks to your brand on social media, from deepfakes and IP misuse to cybercrime and legal challenges.
Author: Clive Roach
Social media marketing expert with +15 years’ experience. Creates and deploys strategy, social listening, tactical planning, analytics, campaign calendar management, all while achieving revenue opportunities and cost savings.
XYDO social network – Why did it fail?
XYDO likely failed due to severe user-generated privacy issues and cyberbullying stemming from its anonymous content feature, which led to a drop in user dependence and negative media attention
The Death of the Google Sidewiki
The Google Sidewiki was a browser sidebar that would allow you to contribute and read information alongside any web page. But it died – BUT WHY?
How do Architects use X/Twitter?
Architects leverage social media in various ways to enhance their professional lives, and not just to showcase projects. Read and discover!
How to benchmark new online communities.
Building a branded healthy online community is one of the most powerful ways to elevate your social media marketing strategy. A vibrant, engaged community fosters trust, encourages authentic user-generated content, and turns customers into loyal advocates.
Who remembers Klout and trying to increase the Score?
Who remembers Klout and trying to increase the Score? The Klout app is long gone but was much talked about in its prime.