Social media community management builds brand trust, loyalty, engagement, handles feedback, leading to stronger customer relationships.
Author: Clive Roach
Social media marketing expert with +15 years’ experience. Creates and deploys strategy, social listening, tactical planning, analytics, campaign calendar management, all while achieving revenue opportunities and cost savings.
Think You’re Cut Out for Doing Social Selling?
Social selling is about sales people building a strong personal brand. It is about understanding the role of content and how content can be used to tell a powerful and emotional story.
8 Things Spock Would Say About Social Media Catalysts
Social Media Catalysts that have business knowledge, process experience, and can perform the role of a game changer are an essential for companies today.
The Dummies’ Social Media Guide to Thought Leadership Portals
The Dummies’ Social Media Guide to Thought Leadership Portals. A thought leader as “an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded.”
Correlation Is Not Causation
Correlation Is Not Causation. Correlation is a measure of the association between two (or more) things. Correlation and causality is not the same thing. Marketers need to be careful when drawing inferences from Social Data.
New Klout is out, but has it improved?
On the 6th Feb 2014 the new Klout was launched with the hashtag #NewKlout. Has the new Klout improved with today’s update? Did they make changes to the algorithm? Can we still dish out +K to people who influenced us? Are there more changes on the way? Read on..