I decided to chronicle a typical day doing social media marketing. “A Day in the life”. A day for me as the Director of social media at Signify (formally Philips Lighting). People often are mystified as to what my team and I do all day.
Clubhouse vs. Twitter Spaces (Infographic)
Clubhouse app vs. Twitter Spaces. An infographic featuring the fundamental differences between the two platforms including content moderation and more.
PODCAST: Grasp the Opportunity for Video Marketing
Grasp the Opportunity for Video Marketing. Marketeers must focus more on videos for their campaigns. To learn more listen to this podcast.
Community management is key for social media success
Community management is key for social media success. They can build relationships that lead to new business opportunities. AI tools and Agentic AI help too!
24 Hours with the Apple Watch
24 Hours with the Apple Watch. An infographic of a typical 24 hour weekday for me showing how I use the Apple Watch as my wearable companion.
Is Your Social Media Going Nowhere?
Is your social media going nowhere? Use strategy plus AI and agentic workflows to turn low engagement into leads, and loyalty!